This project consisted of market research & rebranding the company Family Dollar. This new logo is modern, clean, simplistic and balanced. This logo shows three people blending together, forming a heart in the center. It symbolizes the love of family, community, and the blending and acceptance of different cultures. This symbol is very clear to the viewers, and designed with consistent, simple shapes in order to remain timeless. The bold logofont gives the feeling of stability & strength, while the soft rounded corners give off the message of safety and warmth.